After Slow 2016, Fitbit Eyes New Health Software To Reignite Growth
The new software would shift focus from just counting users' steps to coaching them to meet their fitness goals.
San Francisco Chronicle:
Fitbit Fell Short In 2016, Now Looks To Smartwatch, Health Care
After failing to meet its financial goals for 2016, Fitbit is shifting its strategy to focus more on health care services and developing a smartwatch, marking a departure for the San Francisco company, which got its start making basic fitness trackers that counted steps. The company reported $2.1 billion in revenue in 2016, up from $1.9 billion in 2015. But growth slowed throughout the year, indicating that Fitbit is hitting market saturation. (Ho, 2/22)
In other news —
San Francisco Business Times:
How This Startup Is Using The Uber Model To Bring Doctor House Calls Back — Reaching 16,000 Appointments, 4 New States
After taking over the Bay Area and Los Angeles, this health startup providing doctor house calls is rolling out its services in other states. (Siu, 2/22)