California Healthline Daily Edition

Summaries of health policy coverage from major news organizations

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Tech Industry Latest To Jump Into Dietary Supplements Market Looking For Big Bucks

Led by tech world veterans and funded by venture capitalists, dietary supplement startups such as Ritual, Elysium and Nootrobox are peddling daily multivitamins and energy-boosting gels with transparency and testing that’s turning heads in the industry.

Los Angeles Times: Venture Capitalists Look Beyond Tech To The Dietary Supplements Market
How do you stay sharp and fit despite fatigue and age? By consuming substances extracted from blueberries, flowers and algae, say the makers of a new group of unregulated and unproven health pills. Trusting natural chemicals to solve inevitable ailments is familiar to anyone who has visited a GNC store or contributed to the $30 billion spent annually in the U.S. on dietary supplements. (Dave, 4/21)

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