Facebook Live: The Marketing Plan That Fueled An Addiction Epidemic

Files from Fred’s basement: KHN senior correspondent Fred Schulte talks about a cache of files detailing Purdue Pharma’s early OxyContin marketing plan. These documents, which are more than 15 years old but still relevant now, offer insights into how these strategies contributed to the nation’s current opioid addiction epidemic.

Here’s the recent story he wrote on the topic. Click here to view the files.

For more in-depth conversations with KHN reporters, check out our Facebook video archive.

KFF Health News is a national newsroom that produces in-depth journalism about health issues and is one of the core operating programs at KFF—an independent source of health policy research, polling, and journalism. Learn more about KFF.

<h1>Facebook Live: The Marketing Plan That Fueled An Addiction Epidemic</h1>
<div>		<time class="posted-on" datetime="2018-07-13T09:01:31-07:00">
			July 13, 2018		</time>
		</div>
<p><strong>Files from Fred’s basement:</strong> KHN senior correspondent Fred Schulte talks about a cache of files detailing Purdue Pharma’s early OxyContin marketing plan. These documents, which are more than 15 years old but still relevant now, offer insights into how these strategies contributed to the nation’s current opioid addiction epidemic.</p><p>Here’s the recent <a href="https://kffhealthnews.org/news/how-america-got-hooked-on-a-deadly-drug/">story</a> he wrote on the topic. Click here to view the <a href="https://kffhealthnews.org/news/purdue-and-the-oxycontin-files/">files</a>.</p><p>For more in-depth conversations with KHN reporters, check out our <a href="https://www.facebook.com/pg/KaiserHealthNews/videos/">Facebook video archive</a>.</p><ul><li><a href="https://californiahealthline.org/news/facebook-live-the-marketing-plan-that-fueled-an-addiction-epidemic/?share=facebook">				Click to share on Facebook (Opens in new window)				Facebook			</a></li><li><a href="https://californiahealthline.org/news/facebook-live-the-marketing-plan-that-fueled-an-addiction-epidemic/?share=linkedin">				Click to share on LinkedIn (Opens in new window)				LinkedIn			</a></li><li><a href="https://californiahealthline.org/news/facebook-live-the-marketing-plan-that-fueled-an-addiction-epidemic/?share=x">				Click to share on X (Opens in new window)				X			</a></li><li><a href="mailto:?subject=%5BShared%20Post%5D%20Facebook%20Live%3A%20The%20Marketing%20Plan%20That%20Fueled%20An%20Addiction%20Epidemic&body=https%3A%2F%2Fcaliforniahealthline.org%2FODU1NDQz&share=email">				Click to email a link to a friend (Opens in new window)				Email			</a></li><li><a href="https://californiahealthline.org/news/facebook-live-the-marketing-plan-that-fueled-an-addiction-epidemic/#print?share=print">				Click to print (Opens in new window)				Print			</a></li><li>				<a href="https://californiahealthline.org/news/facebook-live-the-marketing-plan-that-fueled-an-addiction-epidemic/view/republish/">					Republish This Story				</a>			</li></ul><em><a href="https://kffhealthnews.org/about-us">KFF Health News</a> is a national newsroom that produces in-depth journalism about health issues and is one of the core operating programs at KFF—an independent source of health policy research, polling, and journalism. Learn more about <a href="https://www.kff.org/about-us">KFF</a>.</em><p><a href="https://californiahealthline.org/morning-briefing/">Subscribe</a> to KFF Health News' free Morning Briefing.</p>

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