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Facebook Live: The Marketing Plan That Fueled An Addiction Epidemic

Files from Fred’s basement: KHN senior correspondent Fred Schulte talks about a cache of files detailing Purdue Pharma’s early OxyContin marketing plan. These documents, which are more than 15 years old but still relevant now, offer insights into how these strategies contributed to the nation’s current opioid addiction epidemic.

Here’s the recent story he wrote on the topic. Click here to view the files.

For more in-depth conversations with KHN reporters, check out our Facebook video archive.

KFF Health News is a national newsroom that produces in-depth journalism about health issues and is one of the core operating programs at KFF—an independent source of health policy research, polling, and journalism. Learn more about KFF.

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