Exchanging Challenges in Health Plan Marketplace

Exchanging Challenges in Health Plan Marketplace

While California is poised to emerge as a health reform leader with a new health insurance exchange, the state -- like many -- still faces numerous challenges over the exchange's operation.

California’s Legislature last month passed two bills that would establish a statewide health insurance exchange to comply with the federal health reform law.

The move was generally hailed as an opportunity for the Golden State to emerge as a national leader on health reform and more quickly ensure that millions of uninsured residents receive health coverage. Moreover, the state has recent experience with exchanges — with PacAdvantage, specifically — which observers say will help get this new marketplace off the ground.

Of course, key questions still remain over what California’s new exchange would look like — and when the governor will sign the legislation into law.

What We Know: It Won’t Be Easy

Launching the exchanges will present numerous fiscal and logistical roadbumps for states, particularly as many face significant budget pressures.

Using models based on Massachusetts’ health insurance exchange, which launched in 2007, CMS recently projected that states will spend $4.4 billion to get the exchanges up and running by 2014 and $37.7 billion to operate the marketplaces through 2019. The agency also forecasted that 30.6 million people will purchase benefits through an exchange by 2020, including some individuals who lose employer-based coverage. About 16 million people nationwide are expected to enroll in an exchange plan during the first year of operations.

To meet these ambitious projections, state administrators must resolve open questions surrounding the exchanges’ administration, while navigating information technology and political hurdles. 

Challenge #1: Deciding on Essentials

While California has the building blocks of its exchange in place, states generally are “all at very different places on how much thinking they’ve done,”according to Chiquita Brooks-LaSure of the HHS Office of Consumer Information and Insurance Oversight.

Many state leaders are still making basic decisions on which groups will administer the exchange and how closely linked the exchange will be to existing programs. For example, Maryland’s acting Insurance Commissioner Beth Sammis said that her state’s exchange could either function as more of an educational tool — where consumers could shop around for different plans from insurance companies and see all of the products an insurer offers — or resemble Massachusetts’ more-comprehensive model, which sets standards for participating insurers.

On the other side of the spectrum, Utah this month debuted its own health exchange, which was conceived before the health reform overhaul — and demonstrates the potential peril of moving out of step with the national effort. The exchange’s administrators are now working to bring the exchange in line with new federal requirements, partly by seeking exemptions for elements like the required basic benefits package. If federal regulators don’t grant flexibility, Utah may need to build a separate health exchange to meet new national requirements.

OCIIO Director Jay Angoff has said that HHS is working with and soliciting comments on the exchanges from states until Oct. 4. HHS is helping states on various subjects related to the exchanges, such as “standards for ensuring a sufficient choice of providers” and factors that could affect the level of competition. The National Association of Insurance Commissioners also is expected to release a draft of a model exchange next month, which states can use for guidance.

Challenge #2:  Attempting New Systems Engineering

The IT challenges accompanying an online exchange are enormous and present “a whole new business model,” according to Rick Howard, chief information officer of the Oregon Department of Human Services. State leaders must decide whether to build a platform on top of existing IT systems or to create a new one. Either way, states will need to link the exchange to eligibility determination programs and identify whether users qualify for certain tax credits that subsidize premiums. For example, West Virginia officials are working to connect their exchange to the state’s Recipient Automated Payment and Information Data System, which determines eligibility for CHIP and Medicaid.

Roughly 40 states currently manage Medicaid and food stamp programs in a single system, which could ease the transition and avoid concerns over interoperability, according to Bobbie Wilbur, co-director of Social Interest Solutions, a not-for-profit that helps expand access to social services. California also currently uses a software system provided by Social Interest Solutions that functions as “middleware,” as it can link different health insurance systems, Wilbur adds.

However, the marketplaces still require levels of systems engineering and integration that most state IT and health program leaders have never attempted. To ease the transition, state leaders around the nation are looking to existing exchanges in Massachusetts and even Utah for best practices.

Challenge #3:  Navigating Political Hurdles

California’s experience in passing legislation to set up the exchange — and advocates’ efforts to hasten or hinder the signing of the bills into law — foreshadows the political fight ahead for other states.

Some observers say the exchange represents a decisive move that not only boosts health coverage but could benefit the state’s political system. The San Jose Mercury News cheered California lawmakers for “seizing the day, rather than dithering.” The Sacramento Bee urged the governor to “seal California’s leadership role” by immediately signing the bills and beginning the lengthy process to set up the exchange.

However, opponents say the exchange — as presently conceived — is poorly constructed. Under the law, California would be allowed to selectively contract with insurance providers, a provision that would restrict patient choice, according to Patrick Johnston, CEO of the California Association of Health Plans. John Graham of the Pacific Research Institute further warns that the selective contracting statute would boost costs. According to Graham, a “best-case scenario” for the California exchange is the Massachusetts model, where uninsurance rates quickly fell but premiums rose at a higher rate than the rest of the country.

Moreover, other states may be waiting to see how this year’s midterm elections play out before committing to a major investment in their exchanges. If Republicans retake a chamber of Congress this fall, California may not receive additional federal grants to help with reform implementation, according to Graham.

While states continue to navigate exchange administration, here’s a look at what else is making news in health reform.

Eye on the Administration

Opponents Speak Out Against Reform Law

Possible Effects on Businesses

In the States

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