Insurance Agents Try To Broker Deal on MLR

Insurance Agents Try To Broker Deal on MLR

Few stakeholders have been as quickly affected by the health reform law as insurance brokers -- and few have pushed back against the law as speedily. Brokers' battle to change medical-loss ratio rules is a microcosm of the broader fight to shape the overhaul's implementation.

Section 2718 of the Public Health Service Act, part of the broader Patient Protection and Affordable Care Act, totals just a few hundred words.

But for the nation’s half-million health insurance agents and brokers, that snippet of legislative language is an industry-shaking provision.

The section — as part of PPACA’s broader focus to reduce health care costs — calls on insurers to spend at least 80% of their premium dollars on direct medical care. Under these medical loss-ratios, which took effect in January, brokers’ fees are considered an administrative expense, prompting insurers to cut or reduce their commissions to the agents. Many brokers say they already are seeing steep declines in their business.

Acknowledging that brokers are facing a painful readjustment, some experts and consumer advocates say that the current MLR provisions are necessary to curb health care costs — and that any attempt to rewrite them will undermine the reform law. At the same time, backers argue that brokers fill an essential role and are pushing to exempt agent and broker commissions from the MLR rules.

Understanding the Insurance Broker

Brokers have long performed an “important role” in the fragmented market for health insurance sold to small groups or individuals, according to Princeton University professor Uwe Reinhardt. Acting as middlemen for many transactions, the brokers “can harvest economies of scale in the gathering and structuring of pertinent information” — and become expert in health insurance along the way.

Writing in Kaiser Health News, Jenny Gold notes that insurers tend to directly compensate brokers, usually by paying 6% to 8% of premiums in the plan’s first year and between 4% and 6% of premiums in subsequent years. “But the cost of those commissions gets passed to everyone who buys insurance,” according to Gold.

Washington & Lee University law professor Timothy Jost argues in Politico that in the individual market, first-year commissions can be even greater — “as high as 20% of the premium.”

Is it the Job-Killing Health Care Act for Brokers?

Reinhardt notes that all brokers, in all modern industries, are “forever vulnerable” to two developments that risk their livelihoods.

In these respects, the health law poses a clear threat to insurance agents. Specifically, the health insurance exchanges slated to launch in 2014 — which will standardize insurance coverage and ease individual purchases — could further marginalize brokers’ role.

But the exchanges also might provide a windfall to the industry. Millions of uninsured Americans will be pushed to shop the exchanges to obtain coverage and are expected to need assistance. Meanwhile, brokers will be able to apply for “Navigator” grants under PPACA if they can prove that they are helping individuals and small business owners to negotiate their way through the exchanges.

For example, California projects that as many as four million state residents may shop for insurance coverage through the new Health Benefit Exchange. One of the first tasks facing the Exchange’s board is “to design the [Navigator] program for effective implementation” in the Golden State, according to a primer on the Navigator program from the Increase the Uninsured Project and New America Foundation.

Can brokers wait until 2014? Many agents say that they are struggling now.

Insurance commission schedules that took effect this year sliced broker fees by as much as 50%. A recent National Association of Health Underwriters survey found that 21% of brokers have been forced to cut jobs, and more than 70% have seen their incomes decline because of the reform law. Forty percent of brokers also say that their clients have eliminated jobs because of health reform.

The changes come with brokers already grappling with several years of declining fees, and some suggest that other industry players are seizing the moment to ratchet up pressure on agents. Illinois Insurance Director Michael McRaith recently said that insurers may be using the MLR rules as an excuse to further trim commissions.

‘Broker Bill’ Could Shape Industry

Brokers’ future may hang on legislative action.

The House is considering a bill (HR 1206) that would exempt insurance broker’s fees from being classified as administrative costs under MLR rules. The bill could be the “next 1099,” writes Politico‘s Sarah Kliff — a legislative fix that “remedies a messily drafted piece of the health reform law and has the potential to gain wide-reaching bipartisan support.”

Kliff notes that advocacy groups like NAHU and the National Association of Insurance and Financial Advisors have spent months laying the groundwork for the new legislative fight, in the wake of the MLR rules’ release last August. NAHU also has hired the “powerhouse” lobbying firm Ernst & Young, according to The Hill.

Pushing back against the effort, consumer advocacy groups last week publicized the broker associations’ political contributions, and health care stakeholders like the American Medical Association are lobbying HHS to keep the MLR rules as-is.

Yet the bill appears to be gaining momentum. After the legislation was introduced last month by Reps. Mike Rogers (R-Mich.) and John Barrow (D-Ga.), more than 50 co-sponsors have since signed on, including Democrats like Rep. Robert Andrews (D-N.J.), the ranking member on the Education and Workforce Committee’s health subcommittee.

“It should surprise no one that even as Congress bravely talks deficit reduction, members push for special interest legislation likely to drive the deficit higher,” Jost writes.

California Healthline will continue to monitor the battle over brokers, both in Congress and beyond. We’ll be closely watching the National Association of Insurance Commissioners, which is expected to soon issue a crucial recommendation on whether brokers’ fees should be exempted from MLR rules.

Meanwhile, here’s what else is making news around the nation.

Scrutinizing the Overhaul

Rolling Out the Reform Law

Eye on Insurance Exchanges

In the States

In the Courts

In Public Opinion

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