Insurers Flip the Script: Making Sense of Givebacks

Insurers Flip the Script: Making Sense of Givebacks

Blue Shield of California pledged to cap its income. Aetna requested to cut its premiums in Connecticut. The moves aren't unprecedented. But will they set a precedent?

They’ve been cast as villains for so long in the health reform debate that it almost doesn’t compute: Major health insurers are giving back millions of dollars to their customers.

While it’s tempting to take the two tales and call it a trend, there’s no clear evidence that other insurers will immediately follow suit.

But the pair of payers, 3,000 miles apart, do raise two key questions.

Why are some insurers willingly ceding their earnings?

And how much of this is driven by the health reform law?

History of Givebacks

Blue Shield’s move is getting a lot of attention — partly because the organization has been actively seeking it.

“It represents a paradigm shift for a health plan,” the insurer’s CEO, Bruce Bodaken, said on a Tuesday conference call. Bodaken announced the decision in a San Francisco Chronicle op-ed earlier in the day.

But just a few months ago, four Minnesota health plans agreed to a 1% cap on profits for 2011. Blue Cross and Blue Shield of North Carolina last year pledged to refund $156 million to policyholders. Other not-for-profit insurers, at times, have paid down their reserves by lowering premiums.

So Blue Shield and Aetna’s decisions aren’t unprecedented. But will they set a precedent?

Bodaken certainly hopes so. Blue Shield is providing an “example that may challenge others to consider what changes they can make,” he said yesterday.

The Wall Street Journal‘s Anna Wilde Mathews concurs that other Golden State health plans — to say nothing of not-for-profit insurers around the nation — will feel pressure to make similar moves. Blue Shield’s decision may particularly affect one sector: its fellow Blues plans, which collectively insure 100 million Americans and can have an outsized impact on local health care markets. Like Blue Shield of California, about 95% of the plans are not-for-profit.

Caution Amid Applause

Some industry analysts and consumer advocates are taking a wait-and-see approach before hailing a new era of insurer largess.

Blue Shield’s move is “welcome but needs to be scrutinized, including on how revenues, costs, reserves, and other factors are being calculated,” said Anthony Wright, the executive director of Health Access California.

The insurer has been making news for its premium decisions all year, Wright pointed out.

Just a few months ago, Blue Shield was in the spotlight for pursuing a series of successive rate hikes that could have totaled as much as 59% for policyholders in the individual insurance market. The insurer eventually called off plans to impose those premium increases, as well as any additional rate increases across 2011.

What is clear is that federal regulations, economic hardship and persistent scrutiny fueled the recent changes — and those drivers aren’t going away.

In Aetna’s case, its individual policies in Connecticut had a medical-loss ratio of just 54.3% in 2010. That’s well below the new Affordable Care Act standard of 80%, which takes effect this year.

Blue Shield’s leaders took pains to say their decision wasn’t driven by MLR rules, but rather on conversations that began last summer and were accelerated by the persistently sluggish economy.

In his Chronicle op-ed, Bodaken stressed that the “incredibly challenging economic times” create an “obligation to tighten our budget, just like everyone else.” Minnesota’s health plans also obliged their governor’s request to help pay down the state’s budget deficit.

Finally, the ongoing scrutiny of insurer behavior — which mounted during the reform debate, fairly or not — will continue to push payers. HHS Secretary Kathleen Sebelius, while applauding Blue Shield’s voluntary decision, called for a sustained approach to ensure “rigorous state review of insurance rates.” California’s version, a bill (AB 52), by Assembly member Mike Feuer (D-Los Angeles) that would allow the state to regulate health insurers’ premium hikes, passed the Assembly last week and is now before the Senate.

The Shape of Things to Come?

According to Timothy Jost — a law professor at Washington and Lee University and a consumer representative to the National Association of Insurance Commissioners — Aetna’s move shows “the shape of things to come.”

Jost notes that “if you have an insurer whose costs are leveling off and it continues to increase premiums, then there’s going to be a day of reckoning” when “they’ll have to pay a big rebate” once all the MLR requirements kick in. Overall, the Obama administration estimates that MLR provisions could result in up to 9 million people being eligible for rebates totaling $1.4 billion by 2012.

Meanwhile, policy experts are still processing how replicable Blue Shield’s decision will be. But some are cautioning not to let the size of the giveback overwhelm the larger picture.

According to Robert Laszewski, a former insurance executive, “We need to focus on the overall cost of health insurance and this isn’t even nickels and dimes. This is one penny.”

Here’s a look at what else is making health reform news around the nation.

Eye on State Health Insurance Exchanges

Rolling Out Reform

On the Hill

Spotlight on ACOs

In the Courts

On the Campaign Trail

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