Facebook Live: The Marketing Plan That Fueled An Addiction Epidemic

July 13, 2018

Files from Fred’s basement: KHN senior correspondent Fred Schulte talks about a cache of files detailing Purdue Pharma’s early OxyContin marketing plan. These documents, which are more than 15 years old but still relevant now, offer insights into how these strategies contributed to the nation’s current opioid addiction epidemic.

Here’s the recent story he wrote on the topic. Click here to view the files.

For more in-depth conversations with KHN reporters, check out our Facebook video archive.

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Facebook Live: The Marketing Plan That Fueled An Addiction Epidemic

July 13, 2018

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<strong>Files from Fred’s basement:</strong> KHN senior correspondent Fred Schulte talks about a cache of files detailing Purdue Pharma’s early OxyContin marketing plan. These documents, which are more than 15 years old but still relevant now, offer insights into how these strategies contributed to the nation’s current opioid addiction epidemic.</p>
<p>Here’s the recent <a href="https://kffhealthnews.org/news/how-america-got-hooked-on-a-deadly-drug/">story</a> he wrote on the topic. Click here to view the <a href="https://kffhealthnews.org/news/purdue-and-the-oxycontin-files/">files</a>.</p>
<p>For more in-depth conversations with KHN reporters, check out our <a href="https://www.facebook.com/pg/KaiserHealthNews/videos/">Facebook video archive</a>.</p>
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