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A billboard on the side of a building shows the Golden Gate Bridge with text next to it reading, "FAMOUS THE WORLD OVER FOR OUR BRAINS, BEAUTY AND, NOW, DIRT-CHEAP FENTANYL." Tree branches and a string of lanterns and lights are seen blurred in the foreground.

The New MADD Movement: Parents Rise Up Against Drug Deaths

People who have lost children to pills laced with fentanyl are demanding that lawmakers adopt stricter penalties and are pressuring Silicon Valley for social media protections. The movement harks back to the 1980s, when Mothers Against Drunk Driving activated a generation of parents.