Latest California Healthline Stories
Playing On Fear And Fun, Hospitals Follow Pharma In Direct-To-Consumer Advertising
Hospitals are increasingly advertising medical services directly to patients to enhance their national brands. They think the image building improves their ability to negotiate with health plans and brings in wealthier patients.
As Seniors Get Sicker, They’re More Likely To Drop Medicare Advantage Plans
Medicare Advantage plans offer good value and aim to keep patients healthy but sicker people are far more likely to quit because they can’t get the care they need.