Latest California Healthline Stories
Hospitals often contract with market data firms to screen patients’ wealth. That software allows the hospitals to gauge patients’ propensity to donate based on public records, including property and stock ownership and campaign donations.
Hospitals are increasingly advertising medical services directly to patients to enhance their national brands. They think the image building improves their ability to negotiate with health plans and brings in wealthier patients.
Medicare Advantage plans offer good value and aim to keep patients healthy but sicker people are far more likely to quit because they can’t get the care they need.