ADVERTISING: Media Blitz To Tout Managed Care
A spate of new ads touting the advantages of managed care are coming this fall -- "[f]rom some of the same folks who brought you Harry and Louise." The Washington Post reported Sunday that a "coalition of health insurance companies and trade associations has announced plans to spend $6 million on national TV ads this fall." The ads are aimed at rehabilitating "[m]anaged care's reputation, [which] has been tarnished and distorted by often biased anecdotal references," according to a coalition release. The ads will "feature average Americans mulling difficult medical decisions such as when to get a mammogram and how to pay for prescription drugs," and will close with, "HMOs. The health care you want at a price you can afford" (Connolly, 9/6).This is part of the California Healthline Daily Edition, a summary of health policy coverage from major news organizations. Sign up for an email subscription.