BREAST CANCER AWARENESS: Graphic Ad Campaign Gets Another Go
A controversial breast cancer awareness campaign featuring graphic posters of models with mastectomy scars will be given a second chance, as a new advertising firm has volunteered to run them as a public service, the AP/Contra Costa Times reports. Eller Media announced Monday its plans to relaunch the campaign on five billboards later this year. "Advertising needs to be used to promote social change," company spokesperson Michael Colbruno said. Sponsored by the San Francisco-based Breast Cancer Fund, the "Obsessed with Breasts" campaign posters were slated to appear last month in San Francisco bus shelters. However, Outdoor Systems, the company holding the city's advertising contract, rejected them. Posters displayed in Santa Clara and Napa counties were taken down. Andrea Martin, the fund's director, said, "We have created a stir with this campaign. Our intent, really, is to assure against complacency" (2/9).This is part of the California Healthline Daily Edition, a summary of health policy coverage from major news organizations. Sign up for an email subscription.