DIRECT-TO-CONSUMER ADS: Rx For Better Health Care?
Those ads for prescription drugs on television: they have drug companies kvelling, doctors kvetching and consumer advocates sounding alarm bells. Are patients really better off now that ads for prescription drugs are beamed directly into their homes? In this week's Stryker's Corner, California Healthline's Jeff Stryker looks at the "direct-to-consumer" prescription drug advertising craze, suddenly a billion-dollar-a-year enterprise.
Stryker's Corner is a regular Monday feature in California Healthline. Columnist Jeff Stryker takes readers behind the headlines, with in-depth articles, guest editorials and interviews with California newsmakers. Click here for more on Stryker and this feature.
The views represented in this column are those of the columnist or guest editorialist and not of California Healthline or the National Journal Group.