DRGOODWELL.COM: Internet Startup to Link Patients, Physicians

      Internet startup DrGoodwell.com Inc. has received $13 million from three venture capital firms to help reach its goal of allowing doctors to provide online preventive care, wellness counseling and treatment of minor illnesses and injuries, Eastside Business Journal reports. While the money will be used to develop a software platform and design a sales and marketing strategy, the company is remaining quiet on how the firm will accomplish its goals. Currently DrGoodwell.com's 10 employees are putting together a management team and establishing partnerships with health care providers. Interim President and CEO John Cofano said the software, which has been in development for nine months, will be geared toward physicians. The target customer base will be large companies, such as The Boeing Co., which can offer DrGoodwell.com services as part of a benefits package. Officials indicated that the Web site will go live early next year, at which time Cofano expects the customers and physician partnerships "to start rolling in." However, DrGoodwell.com officials declined to say how physicians would be compensated for using DrGoodwell.com services. They also would not comment on potential arrangements with insurance companies and other third party payers (Meisner, 9/18).