Study: Facebook ‘Likes’ Could Indicate Hospital Quality
The number of "likes" on a hospital's Facebook page could be an indicator of hospital quality and patient satisfaction, according to a study published in the American Journal of Medical Quality. The study -- which examined 40 hospitals located in the New York City metropolitan area -- found that hospitals' Facebook "likes" had a negative association with mortality rates and a positive association with patient recommendation.
- "Facebook 'Likes' Could Translate to Real Life Likes for Hospitals" (Gold, FierceHealthIT, 2/21).
- "Starting Point: New Paper Explores Using Facebook 'Likes' To Assess Hospital Quality" (HIT Lab release, 2/19).