AL GORE: Ad Touts Veep as Patient Advocate
On Monday, the Democratic National Committee launched its third 30-second ad this month, hailing Vice President Al Gore's plan for managed care reform. As the "latest piece in a mosaic" designed to promote Gore as a patient advocate, the ad also "indirectly challenges" Texas Gov. George W. Bush's "most often-touted accomplishments" as governor: a 1997 patients' bill of rights that allowed patients to sue their HMOs. The ad opens with an announcer saying, "The issue: a real patients' bill of rights." After showing Gore at a town hall meeting and walking down a hospital hallway, the announcer continues to promote the "Al Gore plan" to safeguard consumer protections and put a halt to HMOs withholding information on treatment options to save money (Leeds, Los Angeles Times, 6/20). To view the ad, go to http://video.cloakroom.com/2000archive/06/0620dnc1.rm. Note: You must have RealPlayer G2 to view the ad.
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