Alignment Healthcare Moves Into Southern Calif. Market With Purchase of Medicare Advantage Plan
Irvine-based startup Alignment Healthcare has acquired a Cerritos-based Medicare Advantage plan for an undisclosed sum. Citizens Choice Health Plan, also known as Honored Citizens Choice, had about 13,000 Medicare Advantage members in Los Angeles and Orange counties but in recent years saw enrollment drop by about 15% and revenue decrease by about 20%.
- "Startup Buys Citizens Choice Health" (Shinkman, Payers & Providers, 9/11).