Blue Cross of California To Change Name to Anthem
Blue Cross of California will change its name to Anthem Blue Cross effective April 1, the San Francisco Business Times reports.
The insurer's Blue Cross Life & Health Insurance affiliate is changing its name to Anthem Blue Cross Life & Health.
Blue Cross of California's parent company, WellPoint, was formerly known as Anthem before it acquired the insurer in 2004. WellPoint still uses the Anthem brand in 11 states (Rauber, San Francisco Business Times, 2/8).