Blue Shield Launches Social Media-Based Q&A Forum
Blue Shield of California has launched a new online social media forum called "Ask & Answer" that allows members to ask questions and share information on allergies, dental care, nutrition, women's health, first aid and other health issues. Blue Shield officials said they would provide customer service referrals to members who pose questions about specific health insurance plans.
- "Blue Shield Starts Online Enrollee Forum for Q&As, Sharing Information" (Rauber, San Francisco Business Times, 4/29).