Blue Shield of California First in State To Open Retail Store
On Monday, Blue Shield of California opened a 500 square-foot store within the Lucky Supermarket in San Francisco to attract new customers and better serve existing members. Blue Shield will use the retail space to sell insurance and answer members' questions about bills or coverage. In addition, the insurer will offer a range of services, such as blood pressure screenings and consultations with a registered nurse.
- "Health Plans Step Into Retail Operations" (Dick Tocknell, HealthLeaders Media, 11/8).
- "Blue Shield 1st State Insurer With Retail Presence" (Colliver, San Francisco Chronicle, 11/6).