Calif. Insurers Partner With Health-Screening Kiosk Companies To Find Potential Customers
In an effort to find potential customers, health insurers are partnering with companies that operate health-screening kiosks that allow individuals to check their weight or blood pressure. For example, Anthem Blue Cross made an exclusive agreement with Atlanta-based SoloHelath, which sells names, email addresses and phones numbers to insurers, to be the sole insurance company featured on kiosks in California. More than 12,000 Californians use such kiosks every day.
- "Health Kiosks Come With Privacy Issues" (Dembosky, "The California Report," KQED, 1/3).