California Health Exchange Taps Ogilvy for PR Campaign
The California Health Benefit Exchange has selected Ogilvy Public Relations Worldwide to develop a statewide marketing, outreach and education campaign. The contract is tentative, pending a five-day protest period set to end March 7. The $900,000 contract is valid through October 2013 and could lead to an additional contract worth tens of millions of dollars to launch the exchange.
- "Ogilvy Named Tentative Winner of Health Exchange PR Contract" (Sanders, "Capitol Alert," Sacramento Bee, 3/1).