California Study Finds Text4baby Service Effective
In a study involving 160 California women, researchers from UC-San Diego and California State University-San Marcos found that Text4baby -- a text message service that sends health advice to pregnant women -- is highly effective at encouraging women to talk to their doctors, remember appointments and take other healthy steps. The study found that nearly 75% of the women learned through Text4baby about medical warning signs in their pregnancies that they previously had not been aware of. The study also found that more than 70% of women said they were prompted by the text messages to discuss certain topics with their physicians. HHS is studying ways to evaluate the program's efficacy at a national level.
- "Text4baby Successfully Jumpstarts Mother-Doctor Conversations" (Jackson, Fierce Mobile Healthcare, 11/17).