Campaign Aims To Cut C-Section Rates By Educating Moms-To Be, Encouraging Conversations With Doctors
In recent years, nearly one-third of low-risk, first-birth deliveries occurred via c-section in California.
The California Health Report:
A New Campaign To Reduce C-Sections Is Especially Critical For African-American Mothers And Babies
Earlier this year Covered California, the state health insurance exchange, issued an ultimatum to hospitals: lower the rates of cesarean (C-sections) for low-risk first-time mothers by 2020 or get bounced out of the allowed network of hospitals. In June, the California Health Care Foundation (CHCF) extended that effort by engaging first-time mothers with a new campaign called My Birth Matters. The campaign includes animated videos that highlight pregnant women who are white and of color, as well as flyers and posters for providers’ offices. “The goal,” said Stephanie Teleki, director of the campaign at CHCF, “is to support the state’s effort by educating women about the overuse of C-sections and encouraging conversations between expectant moms and their providers.” (Kritz, 8/10)
In other public health news —
Los Angeles Times:
In The Game Of Online Dating, Men And Women Try To Level Up, Study Finds
In the world of online dating, men and women are looking to find someone a little out of their league, according to a new study. Scientists who analyzed user data from a popular dating site have found that heterosexual men and women reach out to potential dating partners who are on average about 25% more attractive than they are. The findings, published in the journal Science Advances, shed new light on the patterns and priorities of men and women when playing the online dating game. (Khan, 8/10)