CARAL Launches TV Ad Campaign Promoting Emergency Contraception
At its annual dinner this week, the California Abortion and Reproductive Rights Action League unveiled two new public service television announcements, produced in both English and Spanish, designed to educate women in the state about emergency contraception. The 30-second ads, "Tell a Friend" and "Dile a una Amiga," will air throughout California starting this month as part of a "statewide public awareness campaign" to inform women about EC and to "urge them to tell a friend about it." The ad campaign also aims to encourage women to request an advance prescription for emergency contraception from their health care providers so that they have it "on hand" if needed (CARAL release, 9/25). As part of the campaign, CARAL also released the second edition of "Emergency Contraception: The Resource Guide for California," which is available at www.choice.org/ecp/ecp.pdf (CARAL release, 10/2).This is part of the California Healthline Daily Edition, a summary of health policy coverage from major news organizations. Sign up for an email subscription.