Cyberattack Had Little Effect on Anthem’s Reputation
Anthem's massive cyberattack slightly harmed the company's reputation with consumers, but overall the company's image remains strong, according to a survey. In February, Anthem officials said about 13.5 million Californians were involved in data breach that affected 78.8 million of the insurer's customers, former customers and employees across the U.S. Prior to the data breach, 51% of consumers said Anthem was a better brand than other insurers. That percentage dropped to 45% in a follow-up survey after the cyberattack was disclosed.
- "Anthem's Brand Suffers Small Ding From Data Breach" (Wall, "The Dose," Indianapolis Business Journal, 5/11).