drkoop.com to Offer Harris Interactive Access to Members
drkoop.com will supply the online market research firm Harris Interactive with access to its two million members as potential participants in a panel on chronic illness, Reuters Health reports. Panel members will have the option to share voluntarily with Harris their "concerns, behaviors and attitudes" about medical treatments and conditions that affect them or their family members. Harris said that it will use the information "to improve policy, products and services of the health care industry." The financial specifics of the agreement have not been disclosed, but Harris will compensate drkoop.com for each member who chooses to take part in the panel (Reuters Health, 3/6).