Drugmakers’ Spending on Consumer Ads Fell in 2008
Drugmakers reduced their spending on consumer advertising of prescription drugs by 8% in 2008, the first decline in pharmaceutical advertising spending since at least the 1990s. Pharmaceutical ad experts attribute last year's drop in spending to fewer introductions of new drugs and increased congressional scrutiny of drug marketing.
- "Drug Firms' Spending on Consumer Ads Fell 8% in '08, a Rare Marketing Pullback" (Winstein/Vranica, Wall Street Journal, 4/16).