Gusto Pounces On The Spoils Of Zenefits’ Implosion
The San Francisco startup plans to begin selling health insurance plans to customers on Tuesday.
As Zenefits Stumbles, Gusto Goes Head-On By Selling Insurance
After HR startup Zenefits lost its founding chief executive officer this year in an embarrassing regulatory compliance scandal and cut 250 jobs, another San Francisco startup saw an opportunity to capitalize on its larger rival's implosion. Gusto, a venture-backed unicorn specializing in payroll software, is pushing harder into Zenefits' main business: selling insurance to small companies. (Huet, 5/24)