Health Insurers Face Additional Challenges in Upcoming Open Enrollment Period
Health insurers are finding efforts to inform consumers about open enrollment more challenging this year than last because they have to juggle retaining existing enrollees while reaching out to new customers. In addition, insurers this year will work under a tighter deadline. The open enrollment period lasts from Nov. 15 through Feb. 15, 2015, compared with a six-month initial open enrollment period.
- "Health Insurance Deadline Prompts Marketing Blitz To Drum Up Business" (Wilde Mathews, Wall Street Journal, 11/5).