Juul Co-Founders Want To Erase Traditional Cigarettes From The Face Of The Earth
The Mercury News talks with Chief Technology Officer Adam Bowen and Chief Product Officer James Monsees about their plans for the future of their controversial e-cigarette company.
The Mercury News:
Juul Labs Co-Founders Want No Cigarette Smokers. Seriously.
Before the surging popularity of e-cigarettes, two Stanford University graduate students worked together on a product design master’s thesis that aimed to disrupt the long-established cigarette industry. Fourteen years later, they are the co-founders of Juul Labs — selling popular, but controversial e-cigarettes with flavored “pods.” The two, Chief Technology Officer Adam Bowen and Chief Product Officer James Monsees, say the pods — tiny capsules that store patented nicotine salts — are healthier and don’t contain the tar or carcinogens commonly found in regular cigarettes. Both say they had tried to quit smoking several times and see their products as helping others to kick the habit. (Lee and Sumagaysay, 9/13)