Marketing Push Boosts San Diego As Medical Tourism Hot Spot
The effort aims to build out the infrastructure necessary to attract patients to the city for surgeries and other medical treatment.
Come For A New Hip, Stay For The Beach? San Diego Bets On Medical Touism
Among the many issues that need to be addressed: Local hotels need to be equipped appropriately to handle patients recuperating from various types of treatments. Hospitals need to train their doctors to be culturally sensitive to patients coming from different parts of the world. They may need more translators. Or special prayer rooms. Or luxury cars to ferry patients to and from the hospital. Their cafeterias need to brush up on global flavors and culinary favorites, as well as faith-based dietary restrictions. (Keshavan, 11/29)