Negative Sentiments on Social Media Could Affect ACA Enrollment, Experts Say
Experts say the use of social media to support or criticize the Affordable Care Act could affect health insurance enrollment this year. NetBase Solutions, a social media analytics firm, found that negative words or terms -- such as "disaster," "hate," "blame," "not want" and "not like" -- were used 60% more often than positive words or terms -- such as "good," "love," "great," "best" and "like" -- when discussing the ACA on social media outlets over the past year.
- "The Web’s Cacophony of Anti-ACA Sentiment" (Winfield Cunningham, Politico, 2/11).