New Label Offers Some Flexibility For People Trying To Reduce Their Meat Consumption
A new movement eschews perfection in favor of cheering progress no matter how small.
Trying To Eat Less Meat? You’re A Reducetarian
After giving up meat, Brian Kateman returned home to Staten Island, N.Y., for Thanksgiving dinner and under pressure from his family, he grabbed a piece of turkey. “In that moment, my sister, as siblings will do, took the opportunity to call me out on it and said, ‘I thought you were a vegetarian, Brian,’ ” Kateman recalled. “I had a similar experience when I went out to breakfast with some friends, and I took a piece of bacon.” He talked with his friend Tyler Alterman about the impact that these gotcha moments could have on people’s efforts to eat less meat. How could they provide affirmation and encouragement rather than holding people up to ridicule for their failures? (Anderson, 7/10)