Opinion: ACA Outreach Challenging When Few Understand How Law Functions
In a Payers & Providers opinion piece, Jim Lott -- executive vice president of talent development and external affairs for COPE Health Solutions -- argues that outreach for the Affordable Care Act to groups that lack health insurance -- such as Latinos -- is challenging when few people understand how the law will function. He writes, "Such a lack of interest would be tragic in California, where some 7 million people lack insurance," adding, "Nearly a third of the state's Latinos lack insurance, compared to just 14% of whites. Language and cultural barriers can serve as formidable obstacles in getting the word out to these groups that health insurance is obtainable."
- "Good News, Bad News for the ACA" (Lott, Payers & Providers, 8/22).