Pfizer Resumes Lipitor Ads Without Expert Endorsement
On Tuesday, Pfizer resumed airing television ads for the cholesterol medication Lipitor without a celebrity or expert endorsement. Six months ago, Pfizer pulled its Lipitor ads over charges that its use of artificial heart inventor Robert Jarvik, who holds a medical degree but never has practiced medicine, misled the public.
- "Pfizer Resuming Ads for Lipitor After Controversy" (Johnson, AP/San Francisco Chronicle, 9/2).