Prime Healthcare Seeks To Bolster Image Via PR Firm
Prime Healthcare Services has hired Washington, D.C.-based public relations company Levick Strategic Communications to help defend Prime Healthcare's image in the wake of recent investigations alleging improper Medicare billing practices. Last month, a data analysis concluded that Prime Healthcare has reported higher rates of malnutrition among seniors than other hospitals. Last October, another study found that some of its hospitals have reported high rates of septicemia blood infections among elderly patients.
- "Prime Tries To Polish Image; Shasta Regional Medical Center Owners Hire PR Company" (Sabalow, Redding Record Searchlight, 3/9).