Provocative Billboard Campaign Latest Effort To Push Meningitis Vaccinations
In the midst of a meningitis outbreak that is disproportionately affecting gay and bisexual men, health officials and other advocates are trying to get the word out to the community to get vaccinated.
LA Daily News:
New Billboards In Los Angeles Urge Meningitis Vaccinations
In the latest step against Southern California’s meningitis outbreak, the AIDS Healthcare Foundation will unveil a new billboard campaign today that urges gay and bisexual men to get vaccinated. AHF’s billboard campaign, with the provocative headline “Just a Prick,” features a close-up photo of someone getting a vaccine shot. The URL “www.freeMeningitisVAX.org” appears beneath the headline on the right side of the billboard. Billboards are going up at Vine Street and Santa Monica Boulevard; Sunset Boulevard and Van Ness; Sunset and Cahuenga; and Hollywood Boulevard and Hillhurst Avenue. (8/10)
New Meningitis Billboards Roll Out In Los Angeles, Targeting Gay And Bisexual Men
Giant billboards sprinkled along Sunset Boulevard aren't uncommon, but some that are going up might be a bit different from the usual plastered advertisements. The AIDS Healthcare Foundation announced a new billboard Wednesday that will be displayed throughout L.A. to encourage the public to receive free meningitis vaccinations. Foundation President Michael Weinstein told KPCC the organization feels Los Angeles County has been slow to acknowledge the issue, glossing over it. The billboards are a response to that, as well as an attempt to spread the word about the disease. (8/10)