Public Health Agencies Could Better Leverage Social Media, Study Says
About the Study
For the study, researchers conducted a review of social media websites. According to the study, 60% of public health agencies use at least one social media platform. Of those:
- 87% have a Twitter account;
- 56% have a Facebook account; and
- 43% have a YouTube channel.
Researchers found that public health agencies primarily are using social media to distribute information rather than leveraging the tools' "social" aspects to create conversations and engage with audiences.
They also found that agencies have few "friends" or followers on social media sites.
The authors wrote, "If public health agencies are to effectively use social media, then they must develop a strategic communication plan that incorporates best practices for expanding reach and fostering interactivity and engagement" (Shaw, FierceHealthIT, 8/17).This is part of the California Healthline Daily Edition, a summary of health policy coverage from major news organizations. Sign up for an email subscription.