Public Health Officials Work on Anti-Smoking Campaign
In 2009, the California Department of Public Health awarded a three-year contract to advertising and marketing agency RPA to help with the department's tobacco control program. RPA recently has decided to focus on three areas in the anti-smoking campaign: education, parrying pro-smoking messages from the tobacco industry and smoking cessation advertisements.
- "California Revamps Its Campaign Against Smoking" (Elliott, New York Times, 1/18).