Study: Better Designed Exchange Websites Could Save $9B
Better designed health insurance exchange websites could lead to more than $9 billion in annual savings for both consumers and the federal government, according to a new study released by the University of Pennsylvania Law School. The study found that consumers when "left to their own devices" often make mistakes when purchasing health coverage. The authors suggested several website design improvements that could help consumers choose the most cost-effective plan, such as sorting by cost, including quality cues and limiting the number of options to those meeting cost-effectiveness criteria.
- "Good Website Design Could Save Consumers, Government $9B on Insurance Exchanges, Study Says" (Zigmond, "Vital Signs," Modern Healthcare, 8/13).