Study: Marketing by Parks Might Increase Use by Residents
A small increase in marketing by public parks could increase use by area residents, providing a cost-effective way to potentially boost community health, according to a RAND study published in the American Journal of Preventive Medicine. Participants in the study promoted parks via improved marketing, such as signs, banners and t-shirts that encouraged residents to participate in park-sponsored activities.
- "Marketing by Parks May Boost Use of Exercise" (Fritz, HealthyCal, 10/25).