Survey: Ads Drive Patients To Request Specific Drugs
About 82% of consumers got a prescription from their doctor after asking about a drug advertisement, according to a new survey by USA Today, the Kaiser Family Foundation and the Harvard School of Public Health. Spending on prescription drug ads hit $4.8 billion in 2006, up from $2.6 billion in 2002.
- "As Drug Ads Surge, More Get Rx's Filled" (Appleby, USA Today, 3/4).