TEEN DRUG USE: Can Advertising ‘Unsell’ Drugs?
If advertising can convince teenagers they can't live without a $200 pair of sneakers, why can't the same approach be used to "unsell" drugs? In this week's Stryker's Corner, California Healthline's Jeff Stryker cautions it is not so simple. He greets the announcement of a new billion-dollar federal anti-drug ad campaign with a roll of the eyes and a big yawn.
More On This New Column
Stryker's Corner is a regular Monday feature in California Healthline. Columnist Jeff Stryker takes readers behind the headlines, with in-depth articles, guest editorials and interviews with California newsmakers. Click here for more on Stryker and this new feature.
The views represented in this column are those of the columnist or guest editorialist and not of California Healthline or the National Journal Group.