VALLEY: Aetna Strikes Deal With Hispanic Chamber of Commerce
Aetna U.S. Healthcare and the Central California Hispanic Chamber of Commerce are teaming up to provide Valley Latinos with better health care, the Fresno Bee reports. In exchange for giving the insurer access to its 5,300 business members, the Hispanic Chamber gets a "long term commitment toward improving health care in the Hispanic community." Danny Parra, president of the group, said, "Our goal was to find a health plan that could meet the various health care benefit needs of our diverse member base. I believe with Aetna's help we have found a plan that offers flexibility, choice and access to a strong network of much-needed health insurance." As part of the exclusive deal, which began Feb. 1, Aetna will offer community health events and screenings and market its products in both Spanish and English. Members will also be able to select from multiple Aetna products, including an HMO. This venture marks the second in which Aetna has joined with the Latino community, the first being with the San Diego Hispanic Chamber (Correa, 2/17).
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