Weber Shandwick Awarded $3.1M To Promote Exchanges
CMS has awarded a $3.1 million contract to public relations firm Weber Shandwick to promote the federally run health insurance exchanges under the Affordable Care Act. The contract stipulates that Weber Shandwick will be responsible for raising awareness of the federally run exchanges, educating U.S. residents and conducting outreach efforts. The contract runs through April 2013 -- months before the federal exchanges will be operational -- with an option for an additional year.
- "HHS Signs $3 Million PR Contract To Promote Federal Exchange" (Baker, "Healthwatch," The Hill, 10/4).