WellPoint Announces Plans To Change its Name to Anthem
WellPoint -- the second-largest insurer in the U.S. -- has announced plans to change the company's name to Anthem in an effort to promote a more consumer-focused business approach. The insurer already runs several insurance plans under the new name, including Anthem Blue Cross in California.
- "WellPoint Changes its Name to Anthem" (Wilde Mathews, Wall Street Journal, 8/12).