WellPoint, Other Insurers Join Univision in ACA Promotion
WellPoint -- the parent company of Anthem Blue Cross in California -- and other insurers in six states have signed deals with Spanish media network Univision to be the exclusive health insurance sponsor of the network's health initiative, "Salud Es Vida." The insurers are sponsoring a special website that will connect Latinos with the exchanges, though site visitors will be redirected back to the insurers' own websites to purchase health coverage.
- "Univision Obamacare Deal Could Put WellPoint Ahead of Competitors" (Gold, Kaiser Health News, 8/2).