White House Kicks Off Weeklong Enrollment Campaign Targeting Women as Open Enrollment Draws to a Close
With fewer than three weeks left in the open enrollment period for the Affordable Care Act's health insurance exchanges, the Obama administration is reaching out women, with a focus on mothers and small-business owners. During the weeklong "Mom Knows Best" campaign, President Obama will be interviewed by WebMD, first lady Michelle Obama will meet with volunteers and HHS Secretary Kathleen Sebelius will participate in a Women's Health Center media conference.
- "As ACA Enrollment Deadline Nears, White House Focuses on Women" (Eilperin, "Post Politics," Washington Post, 3/10).
- "WH to Moms: Get Your Kids To Enroll in O-Care" (Sink, "Blog Brief Room," The Hill, 3/10).